IUTER BLACK INFO HOODIE FELPA

IUTER BLACK INFO HOODIE FELPA

Iuter black Info hoodie felpa, perfetta per le tue session in skate o per qualsiasi altra occasione. Stilosa, calda e morbida. 100% cotone made in Italy.

IUTER BRAND MILAN ONLINE STORE

The history of the Iuter brand has deep roots in snowboarding and skateboarding. The brand was founded in Milan in 2002, but the initial ideas were developed years earlier by two friends named Torella and Ian.
These two friends embarked on an adventure that has led them to success today, thanks to their tireless work, which has paid off over time.

We at Pleasures were practically the first store ever to sell the first T-shirts in Milan. Knowing the guys personally, we have always been in close contact with the entire Iuter team and have supported them from day one.

While we were designing our Aiko Death or Glory brand, Iuter was revving its engines and starting to produce its first T-shirts and sweatshirts with the legendary diamond logo. Similar to Volcom, but not too similar. The brand has always been very original, maintaining a fresh and stylish line for over two decades now.

VIRAL SUCCESS IN THE CITY OF MILAN

A series of spot-on designs, unique fits, and a lot of marketing led to the small brand's rapid growth.
The sweatshirts created by the Milanese brand began to become very sophisticated with high-end inserts and customizations. These details gave a clear direction of where the brand wanted to go.

In addition to teddy bear sweatshirts, belts and all Iuter merchandise were also in high demand in our store. Iuter was slowly conquering every group of people on the street. It was becoming the symbol of a new generation in Milan.

It's not just snowboarding and parties, but also a true street culture. This culture is a mix of sports, music, skateboarding, and much more.

With the global economic disaster, the Iuter brand made a winning choice. It invested in Made in Italy production. Iuter began to produce all its merchandise directly in Italy. This had a positive effect on the brand, which became increasingly respected.

Its popularity grew and solidified in a market that is not easy for those starting from scratch.

ALL PRODUCTS ‘MADE IN ITALY’

Production is carried out entirely in Italy. The brand began to attract interest from foreign buyers for its ‘made in Italy’ attitude.

The brand embarked on a major research and development program into the design of its clothing, which is now truly high fashion made for the street. The brand creates its streetwear in the right way. Soon, it will be hugely successful throughout Italy and around the world.

In 2010, the Iuter store opens in Milan and huge advertisements for the brand can be seen around the city. Something was changing and the already famous brand was about to consolidate its position among the big brands and become legendary.

The brand continues to develop increasingly deep garments. There is no shortage of collaborations, ranging from Lancia to Polini exhausts. It also collaborated with Cicciolina and, above all, important testimonials in the world of music. Famous mainstream rappers such as Marracash, Guè Pequeno, Sfera, and many others.

IUTER SWEATSHIRTS AND T-SHIRTS IN OUR STREETWEAR STORE

Browse our store for the best garments selected especially for you. Pleasures Milano has been Iuter since day one. We are proud to still sell the brand created by our friends almost 25 years ago.

Iuter was born shortly after Pleasures Milano. Together with them, we are part of the history of the Milanese underground. This movement made skateboarding, snowboarding, and streetwear great in Milan.

In our catalog, you can find a wide selection of Iuter products. Products carefully selected for you. We ship your order quickly.

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