Hoodie sweatshirt

HOODIE SWEATSHIRTS ON-LINE SHOP

Men’s hoodie or hoodless hoodie? In our historic store you will find best brands of the world streetwear scene.

Choose your ideal hoodie. We have a wide selection of models for you.

Pleasures Milano has been the leader in clothing in Milan since 1999.

SWEATSHIRT MEN THE HISTORY OF HOODIES

The word “Hoodie” is an Anglo-Saxon word derived from the word “hod” meaning the English hat.

In medieval times the first hooded robes that were worn by monk friars came to life. The friars attached the hood to their robes or on their tunics. And that is how hundreds of years ago the hooded trend was born and immediately became fashionable.

Clearly during those years there was no fashion as there is today but, people such as the English workers of that time increasingly used these hoods that protected them from the cold from the wind and rain.

This hood was initially very common in Normandy but, as time went on it was also imported to England.

Leaving the Middle Ages we come to the 1930s when in America, specifically in New York City, the hooded pullover was a popular garment used by workers.

This garment called the hoodie was first marketed by the Champion brand.

The brand made the first production of hoodies for those who worked in freezing temperatures.

HOODIES SUCCESS IN THE 70S 80S 90S.

After World War II the world was in a big reset where, only a few years later the fashion world had a big hit.

The apotheosis of the success of the hooded garment called “hoodie” came in the 1970s. In the same 1970s that launched so many fashions, it began to become a mass phenomenon worldwide.

Hip hop and underground cultures were emerging and the big fashion manufacturers of the time adapted to the change by offering precisely “hoodies” in their collections. In those years the height of popularity came with the Hollywood film “Rocky.”

In the film The actor puts the garment on display and the whole world feels the need for that hoodie that the boxing champion wears in the film.

In addition to the Hollywood push, American universities also represented their teams of young students with sweatshirt hoodies.

Each university had its own logo, far and wide across the States in the 1970s the hoodie fashion was being passed off.

In Europe, too, the fashion of having a sweatshirt “hoodie” spread during the 1980s.

The real boom came in the 1990s when this item of clothing went viral for all young people. All clothing brands both famous and less famous started selling and creating the strangest graphics to put on hoodies.

SWEATSHIRT FOR MEN NON CONFORMIST GARMENT OF THE NEW GENERATION.

Fashion was growing among surfers, skateboarders, and street people. Everyone wore a men’s hoodie. The biggest fashion brands in those years launched their brands toward more streetwear lines with affordable garments for everyone.

With the advent of the new millennium, the hooded garment is now popular everywhere. Today all brands in both fashion and skateboarding have evolved. Brands have produced this garment in all possible shapes and colors.

In England in the 2000s The use of the hoodie was even banned and prosecuted with much criticism attached.

Wearing a sweatshirt hoodie in those years was seen as a symbol of a slacker, disadvantaged and criminal category of people. In some stores it was even forbidden to enter with the hooded garment.

Those who wore this garment were banned as troublemakers and were criticized by the well-thinking English society of those years.

Today the world has changed and around the hoodie there is no longer the debate of years past. Today anyone can wear a “hoodie” freely.

HOODIE IN THE CITY OF MILAN

In our Pleasures store in Milan, we have been following and making fashion for the past 20 years. In the early 2000s our shop started selling a really high amount of hoodies.

Brands like Dickies, Carhartt, Volcom and many others were starting to come up with lots of hoodies with different constructions and shapes.

In 2002 we at Pleasures created a brand named “Aiko death or glory.”

The brand was designed and produced with original designs and details in the sweatshirts that gave a unique touch to the garments.

AIKO DEATH OR GLORY SWEATSHIRTS AND EARLY 2000’S MILAN FASHION

Aiko with Pleasures Milano produced sweatshirts inserted with prints both on the sleeves and on the front and back. All the details of these garments were very carefully designed and different from all the brands in the market.

Our brand born from nothing was present in Milan and in many Italian and European cities.

From Germany all the way to Holland to Sidney and Hong Kong.

Aiko death or glory was a best seller for years where it was displayed.

Designed by the famous art director “Niko Stumpo” and produced by Pleasures shop. Aiko definitely made people talk about it and still today many people remember and ask about the brand.

At the same time, brands such as Iuter were also beginning to take their first steps and introduce their garments to the market. Iuter like Aiko focused on very well made items with original workmanship that was never dull.

Years later, the brand Iuter sells worldwide and is among today’s most popular streetwear brands. Our brand “Aiko death or glory” has retired for the time being but, you never know in a re-entry into the business sooner or later.

Today in our store we sell all kinds of sweatshirts available in the market.

From hoodies to crewnecks. In our online site you will find only the best that streetwear has to offer. Check out our selection and choose the right hoodie for you now.

MENS HOODIES FROM THE BEST BRANDS PLEASURESMILANO

In our online skateshop you can find an assortment of men’s hoodies and crewnecks. We personally select the items to resell in our store.

Our catalog is comprehensive and stylish so you can find the right sweatshirt for you.

You can find all the brands in the world skateboarding scene, from Thrasher to Polar, Volcom, Real, Anti Hero, Dgk, Primitive and many other historical brands that are the top in the world of skateboarding. Find the size, pattern and color you like best. leisure time

In addition, our assortment of men’s sweatshirts continues with on-trend and on-the-piece brands such as RipnDip, Carhartt WIP, Iuter, Octopus,propaganda and many others that are trending today both in Milan and other cities.

If you need help selecting your perfect garment, don’t hesitate to contact our customer service team. We will help you choose the right product for you, trying not to make you wrong purchase.

Fast and free shipping in Europe from 99 euros.

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