volcom

VOLCOM STONE AND THE BIRTH OF THE LEGENDARY BRAND

Volcom stone is a brand unlike any other, since its inception it has created around it an exclusive circle of skaters, surfers, and snowboarders of extraordinary skill. The brand was created and founded in California in 1991 by Richard “wooly” Woolcott and Tucker “T-dawg” Hall.

These two longtime friends were both action sports enthusiasts and one day they went on a snowboarding trip together, on that trip the two friends came up with and created one of the most beautiful logos streetwear has ever had.

The trip included the two founders of the Volcom brand, Nathan Fletcher and Mark Gabriel.

The four friends were having the time of their lives because for days the snow would not stop falling and Richard on those days called his old job and warned that he would not be returning.

Those days were magical, and the group of friends had never had such an intense experience in fresh snow.

The meters of snow were falling incessantly, and for over a week they found at least 60 cm of fresh snow every morning when they woke up.

“WOOLY” AND “T-DAWG” THE TWO CREATORS OF THE BRAND.

After days spent snowboarding and having fun the two maverick American boys decided that it was time to create something new is the idea of making a brand was very strong and real for the two friends.

Later back home after the trip Richard leaves his job to go snowboarding again and at the same time the projects go on, the two friends, are more and more convinced that they will soon make something big.

The following spring the two began to set out to launch the brand that would revolutionize everything in the world of skateboarding, snowboarding, and surfing, and before long they came up with the brand name.

A short time later a logo was created that represented a diamond in two-tone black and white, and at that moment Volcom stone came to life and began to take its first steps toward global success.

VOLCOM STONE CALIFORNIA AND THE FIRST STEPS

The idea of the two friends was to find and create a brand that grouped skateboarding, snowboarding, and surfing under one roof, and especially at that time it was not easy because the United States was in the midst of a recession with the Gulf War raging.

Plus in the city of Los Angeles there were often clashes between protesters and the climate was not the most favorable for starting a business.
The two did not give up and believed that the big change would come soon.

Richard’s dad provided a sum of 5,000 euros to start the extraordinary adventure of the two young men who had no intention of giving up the project.

Volcom’s philosophy has always been rebellious and against the grain The company’s motto has always been “youth against Estabilishment.”

This group of young people around the two founders of the brand were famous and very hardcore riders, so by necessity Volcom had to be born with a creative and unique streak that would allow the brand to depopulate in the following years.

Volcom has never come to terms with anyone and has always remained original and unique over time despite major changes in the world of board sports.

YOUTH AGAINST ESTABLISHMENT

Volcom stone has always maintained a rebellious and anti-establishment philosophy, the brand still maintains the original style and has never bowed or sold out to any global major.

Skaters ,Snowboarders and surfers finally united under one brand that growing over the years raised the hype around it.

The first Volcom stickers were only given to the pros who rode for the brand and the products were few and exclusive, this made interest in the brand go viral.

The first professional skater sponsored by Volcom was Chet Thomas who in those years was among the strongest skaters on the planet, the brand also created a music label called “Volcom Entertainment” where it combined music with surf ,skate and snow.

After the 90s the Californian brand and already become famous worldwide is about to become even bigger and extraordinarily core and everyone in the world wants Volcom clothing. Snowboarding, skateboarding and surfing are united by a brand that unites all these three sports , The first Volcom flagship store opens in Los Angeles in November 2002.

Within a short time the brand opens stores in various parts of the world such as Hossegor, Paris, Bali, London, Tokyo ,Lisbon, Stuttgart and many other cities where the brand at the beginning of the century is in super demand.

SKATEBOARDING SNOWBOARDING 100%

In skateboarding Volcom is an undisputed leader and the brand has always had the best riders and professionals turn for them, today the team is very large and consists of world skateboarding icons.

Axel Crusher, Alec Majerus, Victor Pellegrin, Omar Hassan, Collin Provost, Louie Lopez, Simon Bannerot, Gavin Bottger and many others who have been carrying on the brand name for years.

The brand offers a special line of skateboarding apparel that includes items including pants, t-shirts and sweatshirts that are designed specifically for skateboarding.

The clothing line dedicated to Louie Lopez consists of garments made specifically for skateboarding in no uncertain terms. Lopez recently left Volcom after so many years as a sponsor.

Volcom doesn’t follow fads, but makes them and you can find everything you need if you look at the brand’s collections,, from baggy pants to skinny pants to every type of garment imaginable..

Every style Volcom creates it best and adapts it to skateboarding, snowboarding and streetwear.

VOLCOM LISTED AND WORLDWIDE SUCCESS

Passed the early 2000s the success is so great that the company is already worth many millions of dollars and in 2005 the company takes the name Volcom inc. and is listed on the stock exchange for the first time.

Then Volcom in 2008 was acquired by Electric Visual Evolution LLC group and consolidates its position as a leading brand in the market.
Volcom stone shares were in high demand in 2013 and the brand in a few years came to have a valuation of more than 600 million euros.

Today volcom stone has been bought and is sold by the Kering group. In those years the brand is also named brand of the year and in short the Californian brand born from scratch had reached the roof of the world in no time.

Volcom has always had a weakness for music, art, fashion and the wildest design, music has always been an integral part for the brand, the music world was enthusiastic about the brand.

Many American pop music stars, models and designers acted as ambassadors for the brand such as Billy Edwards, Natalie Suarez, Jennifer Herrema, Elle Green, Stephanie Cherry and others.

Volcom has in the past created a fantastic blog where artists could confidently talk about their experiences and work because the brand has always been a vessel of pure imagination and originality.

VOLCOM STONE SURF THE ECO-SUSTAINABLE FREE ENVIROMENT BRAND

In surfing Volcom has been the leader for years, for more than two consecutive decades the brand has set the trend in surfing and many other extreme sports environments, moreover Volcom’s extreme approach in surfing is unique.

The brand supports highly recycled materials and has always fought to ensure that waste in textiles is minimized.

The use of recycled and eco-friendly fibers has raised the interest of the brand globally, which still donates a significant percentage of its sales to combat drastic and unstoppable climate change and especially to keep our beloved seas clean.

The brand has created a special line of surf costumes and clothing called “V.co-logical series”, this line besides being very beautiful and absolutely 100% recycled donates 1% to the preservation of our planet.

PLEASURES MILANO IS VOLCOM FROM DAY ONE

Our skateshop born in 1999 has always been a Volcom retailer, since the early days the diamond has been present in our store and the “Volcom’s” sweatshirts were very sold and in demand for their original shape and unique cuts.
A volcom sweatshirt was always a best seller during that time.

Volcom snow pants with their original cut made history, in just a few years the brand gained style leadership in snowboarding. There where all the commercial brands were standing still here Volcom was always light years ahead of them.

The style that a Volcom jacket gives you once you put it on is unique and its fit is precise and comfortable in every situation.

The brand designed by woolcott and tucker dressed you from head to toe. We always sold the best the brand had to offer in the store, from t-shirts to sweatshirts to pants to jackets. Volcom clothing is still in demand and still sells as much as it did 20 years ago.

Pleasures is a leader in snowboarding in Milan, and Volcom has always found a place there as well.

The brand has introduced an original and unique style in the outfit for the mountain, the colors and cuts of its snowboard jackets have always been very original and well finished. freeride.

Volcom snowboard has always sponsored events around the world because snowboarding is Volcom and Volcom is snowboarding.

VOLCOM MILANO STORE PLEASURES

Choose in our online store, we Choose the best of the collections for you, from us in our online shop you will find the best of surf, skate and snow selection of the Californian brand. If you want to stay informed about the brand and their team

Pleasures Milano since the beginning has always supported the brand and vice versa and we are proud to have never stopped promoting Volcom a brandthat has always remained real and true even if it became a famous and oversold mass brand.

The brand is the spirit of getting together and raiding all kinds of boards and this brand represents the past the present and the future of the world that revolves around streetwear , skateboarding , snowboarding and surfing.

If you have any problems or doubts about your purchase do not hesitate to contact our customer service , we ship your package fast in 24 hours all over Italy.
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