powell peralta skateboards

POWELL PERALTA SKATEBOARDS ON-LINE SHOP

Powell peralta skateboards is definitely the first big iconic skateboard brand in the history of skateboarding. The name comes from the two surnames of the creators of the legend. The two pioneers of global skateboarding are named George Powell and Stacy Peralta.

As a young man George Powell studied engineering at stanford university and back in 1957 when he was very young he began to build his first skateboard. He dropped the project because urethane wheels had not yet been invented.

That first prototype skateboard deck did not work well being the wheels did not slide and did not give a performance that pleased George Powell. When his young son after many years pulled his first prototype out of the garage in 1974 . Mr. George Powell realized that with the advent of urethane that skateboard that was nailed to the road could give much satisfaction by mounting urethane wheels.

George Powell set out to open a skateboard company. The first skateboards that George Powell created were tested by his friend Stacy Peralta, who was the lead skater for the fledgling company. The first prototypes were aluminum and fiberglass skateboards. George also cooked and made his own wheels by buying urethane and making the first skateboard wheels in history himself.

Powell realized that the advent of urethane could give skateboarding a major evolution. So it was because George Powell moved from Los Angeles to Santa Barbara, leaving his old job for an aerospace agency for good.

Powell began building and selling Quiksilver’s first pro slalom boards through the “Sims” brand. Later in 1978 George Powell teamed up with Stacy Peralta to found the legendary brand “Powell Peralta”

POWEL PERALTA SKATEBOARDS AND THE BIRTH OF THE “BONES BRIGADE”

The time had come to change the game on the board-it was 1979 and the two friends understood it. From that moment Stacy Peralta created the “Bones Brigade.” It was from that moment that the production of skateboards began with the legendary Bones Brigade that included the strongest American skaters of the 80′ in the team.

Every person over 35 certainly started skateboarding with a Powell Peralta skateboard. The graphics became legendary during those years.

From the “Skull and Sword” graphics to Tony Hawk’s legendary hawk to Tommy Guerrero’s flaming sword.Every detail of the brand was sought after and unique at the time. It was this mix that made the brand so famous worldwide. When, in the 1980s, there was the big boom in skateboarding Powell Peralta with Santa Cruz were the leaders of a market that was discovering an evolution never seen before.

The Powell Peralta skateboards team included : tony hawk rodney mullen steve caballero tommy guerrero ,Ray “bones” Rodriguez, Steve Saiz, Kavin Herris, Tony Hawk, Bucky Lasek, Guy Mariano, Mike Mc Gill, Steve Rocco, Colin Mc Kay, Steve Steadam, Mike mcgill Frank Hill, Danny Way, Andy Mc Donalds, Lance Mountain, our own Giorgio Zattoni and many others…

The list of Powell Peralta’s sponsors was extensive with skaters who are true legends.

The strong point of the marketing designed by Stacy Peralta was the skate movies. Powell Peralta skateboards made real skate movies that are in the history of skateboarding.

POWELL PERALTA AND CULT VIDEOS FROM FUTURE PRIMITIVE TO BAN THIS

Thanks to the filming techniques used by Stacy Peralta, masterpieces such as 1984’s “The Bones Brigade Video Show,” 1985’s Future Primitive, “The Search For Animal Chin” (1987), 1988’s “Public Domain” and to end the 1980s “Axe Rated” and the legendary “Ban This” which will be not the last Bones Brigade video came out. But from there in the following years the brand had a conspicuous descent.

Throughout the 1980s the team and the brand dominated the scene. After the first extraordinary success with the video “The Bones Brigade.” George Powell immediately released another one entitled “Future Primitive.”

Future Primitive wanted to explain to the world how skateboarding was evolving out of the shell in which it was locked in neglected years.

Tommy Guerrero was introduced to the world who was clearing the way for a new way of skateboarding on the street. Also, new rider Mike Mc Gill was the first in the world to close a 540 named in his honor “Mc Twist.”

BONES BRIGADE AND WORLDWIDE SUCCESS

In those years the whole Bones Brigade toured the length and breadth of both the United States and Europe doing tours and demos that made them more and more famous. The colorful 1980s were lined with Powell Peralta skateboards from north to south.

More videos continued to show the world the evolution the team had.

The impact of this brand in the skateboarding world was growing. With the release of “Ban This” there was a real evolution and revolution. The video is a masterpiece of over 1 hour that features all the faces of skateboarding that characterized the decade of the 1980s.

Ban This features evolved and new street skating with sensational tricks featuring skaters such as Frank Hill, Tommy Guerrero, Ray Barbee, and Paul Rodriguez. We also began to see the first clips of a very young Guy Mariano and many other skaters who would be the stars of the 90s.

Ban This closes a decade for the Powell Peralta brand. In the following years given the emergence of many skateboard brands Powell Peralta begins to suffer a downturn.

THE 90S WITHOUT STACY PERALTA

Many pro skaters leave the brand. Many skaters begin to migrate to new skateboard companies, and the brand finds itself stripped of its gladiators who brought it to its peak a few years earlier. First will leave the company Tommy Guerrero who will found “Real skateboards.”

Powell Peralta continues to release videos in both 1990 and 1991 entitled “Fight” and “Tropical Fish.” In the latter we find skaters such as Pat Brennen, Steve Caballero, Mike Frazier, Tony Hawk, Frankie Hill, Sam Harithi, Bucky Lasek, Justin Lukyn, Curtis Mc Cann, Colin Mc Kay, Adam Mc Natt, Sean Mortimer, Eric Ricks, Chris Senn, Ray Underhill.

A super team that is not enough to make one of the brand’s two founders leave. Stacy Peralta leaves and the company will be called Powell and that’s it. From there Powell will continue to produce skateboards, wheels, and skateboard bearings.

During the 1990s when the skateboard world suffered a significant decline Powell continued to produce skateboards and support his team.

Videos continued, always showing the evolution of the brand that never stopped even in difficult times. From “Hot Batch” and “Chaos”(1992), “Play” (1993), “Strip Mall Heroes” to “Magic” .

The videos “Strip all Heroes” and “Magic” also enter the history of Italian skateboarding by consecrating the legendary Giorgio Zattoni as a pro for Powell. Giorgio delights us with absurd vert tricks with huge air and space technique.

THE RETURN OF STACY PERALTA AND THE REBIRTH OF THE BRAND

During the first decade Powell peralta skate continues to be present in the scene and in 2010 the two friends reunite and the legendary brand returns to the name Powell Peralta.

Old brand issues that made the brand famous in the 1980s are relaunched.

Some old artists are brought back into the company, and the brand today is as present on the world stage as ever. Powell Peralta products range from professional skateboards to accessories such as wheel bearings and clothing such as t-shirts and sweatshirts.

The team today consists of legendary skaters and new monsters such as Andy Anderson, Kelvin Hoefler, Charlie Blair, Ben Hatchell, Kilian Martin, Brad Mclain, Schott Decenzo, Salman Agah, Steve Caballero and many other legends.

Powell is the creator of the “Flight series” super construction. This construction is innovative and allows skateboards products to have unique strength and superior durability to wear and tear.

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