iuter

IUTER BRAND MILAN ONLINE STORE

The history of the Iuter brand has deep roots that come from snowboarding and skateboarding. The brand was born in Milan in 2002 but, surely the first ideas were developed years before by two friends called Torella and Ian.

These two friends started an adventure that today has brought them success thanks to a very constant work that with time has repaid their efforts.

We at Pleasures were practically the first store ever to sell the first t-shirts in Milan. Knowing the guys personally, we were always in close contact with the entire Iuter team and supported them from day one.
While we were designing our brand Aiko death or glory Iuter was warming up its engines and starting to produce the first t-shirts and sweatshirts with the legendary diamond logo.

Similar to Volcom but, not too much either. The brand has always been very original in maintaining a fresh and stylish line during now more than two decades.

VIRAL SUCCESS IN THE CITY OF MILAN.

A series of apt designs, distinctive fits and a lot of marketing have led the small brand to grow rapidly.

The sweatshirts created by the Milanese brand were beginning to become very sophisticated with high-end inserts and customizations. These details gave a clear course of where the brand wanted to go.

In addition to teddy bear sweatshirts, belts and all Iuter merchandise was also taking our store by storm. Iuter was slowly winning over every group of people on the street. It was becoming the symbol of a new generation in Milan.

There are not only snowboards and parties, but also a real street culture. This culture is a mix of sports, music, skateboarding, and much more.
With the global economic disaster, the Iuter brand made a winning choice. It invested in made-in-Italy production.

Iuter began to produce all of its merchandise directly in Italy. This creates a positive effect on the brand, which is increasingly esteemed.
Its popularity is growing and solid in a market that is not easy for those starting from scratch.

EVERYTHING PRODUCED “MADE IN ITALY”

Production is done entirely in Italy. The brand begins to attract interest for its “made in italy” attitude from foreign buyers.
The brand begins a great journey of research and development in the design of its garments, which are now true high fashion items made for the street. The brand creates its streetwear in the right way. Soon, it will have great success throughout Italy and the world.
In 2010, the Iuter store was born in Milan and huge advertisements of the brand could be seen around the city. Something was changing and the brand from very famous was about to consolidate among the big brands to enter the legend.
The brand continues in an ever-deepening garment development. There is no shortage of collaborations ranging from Lancia to Polini mufflers. Also collabo with Cicciolina and especially important testimonials in the world of music. Famous rappers of the big mainstream such as Marracash, Guè Pequeno, Sfera and many others.

IUTER SWEATSHIRTS AND T-SHIRTS IN OUR STREETWEAR STORE

Search our store for the best garments selected for especially for you. Pleasures Milano has been Iuter since day one. We are proud to still sell the brand created by our friends almost 25 years ago.
Iuter was born shortly after Pleasures Milano. Together with them, we are part of the history of the Milanese underground. This movement made skateboarding, snowboarding and streetwear great in Milan.
On our catalog you can find a wide selection of Iuter products. Products carefully selected for you. We ship your order in no time.

• FOLLOW US ON OUR INSTAGRAM PAGE PLEASURESMILANO
• SIGN UP FOR OUR NEWSLETTER TO GET 15% OFF YOUR FIRST PURCHASE