flip skateboards

FLIP SKATEBOARDS ON-LINE SHOP

Initially, the brand was founded in 1987 in England under the legendary name “Deathbox Skateboards.” The founders of the brand are Graham Mc Fachran, Jeremy Fox and Duncan Houlton. Later in the late 1980s young Tom Penny, Rune Glifberg, Andy Scott and Geoff Rowley are brought into the British company.

After its birth, the Deathbox brand is famous throughout Europe, the team touring the length and breadth of the continent bringing high-level skating with Tom Penny and the rest of the team.

In 1994 the whole company and British riders decide to leave cold Uk and move en bloc to California. The first to arrive were Jeremy Fox, Glifberg and Deacon. The rest of the team would arrive in California in later years.

Team Deathbox’s dream has always been to wake up in the morning and be able to skate every day and in England the weather and rain did not allow them to skate the way they wanted to.

Once they all arrived in America the pros were all English, the team received a lot of assistance from local skaters like Ed Templeton who was the boss of the newly formed Toy Machine.

THE BIRTH OF FLIP SKATEBOARDS IN AMERICA

There Flip Skateboards was born the old name Deathbox was permanently dropped and from there on the British-born Brand began its climb to success in America and around the world.

By 1995 the team began to make its first steps and establish solid connections with American skateboarders because in the beginning money was tight and still the team did not have high expectations. The important thing was to go skate every day fulfilling their wishes and dreams, which undoubtedly were absolutely coming true.

LEGENDS TOM PENNY AND GEOFF ROWLEY

Skaters like Tom Penny and Geoff Rowley made the difference and took the Flip brand to the next level by making it known all over the world.

Tom Penny’s style is still legend today as is Geoff Rowley and the two skaters were icons in the 1990s and during the early 2000s revolutionized skateboarding.

These two skaters with Flip made the history of European skateboarding first and world skateboarding later, two true world legends respected by generations of skaters around the world.

One must remember the Transworld skateboarding cover of Geoff Rowley in 3 flips taken by Dave Swift. By that time Flip’s name was practically famous everywhere on the planet.

Established in California All Flip team immediately began to get into action skateboarding at extreme levels and putting together a truly powerful and impressive team.

FLIP SKATEBOARDS INTO THE NEW MILLENNIUM AND THE “SORRY” VIDEO

Flip enters the new millennium as one of the most revolutionary and radical brands of the moment. At the beginning of the millennium, the team consisted of legends and powerful new skaters such as Arto Saari, Bastien Salabanzi, Alex Chalmers, Mark Appleyard, Ali Boulala, Rune, bob burnquist, Tom Penny, and Geoff Rowley.

Put them all together and you have a spectacular video and this video is proof of that called “Sorry” released in 2002 bringing yet another radical change in the level of street skateboarding very high.

Sorry is one of the skate videos that influenced the new generations of skaters after the beginning of the millennium and in particular to remember the part of a young Ali Boulala who at the end of the part tries to ollare the famous 25 steps in France.

Also extreme street skating performances by Bastien Salabanzi and Alex Chalmers olla virtually everything without stopping for a moment, the whole team is spectacular and the video receives huge success all over the planet. The popularity of filp skateboards steadily increases and flip skateboards sell in every corner of the planet.

“REAL SORRY” AND “EXTREMELY SORRY”

It is not long after the first video that in 2003 comes “ Really Sorry” where the Flip team’s aggressive skateboarding continues. Mark Appleyard has the final part of the video. He will later be named skater of the year by Thrasher magazine.

Flip skateboards at the top all the time and nothing seems to lower his popularity. In “2009” it is time for “Extremely Sorry” video. Powerful skaters such as Luan Oliveira, Bob Bornquist, Courren Caples, Lance Mountain, Rodrigo Texeira, David Gonzales and Shane Cross join the team.

FLIP SKATEBOARDS ARTO SAARI LEAVES THE TEAM.

The latter was the victim of an accident in Australia after driving a vehicle while intoxicated, and since then some team members have not been the same as Ali Boulala and, in particular Arto Saari who after the death of Shane Cross and a bad injury decided to leave the Flip team.

The news upsets the whole team who subsequently will do everything to get Arto back on the team and it is as well as Arto Saari that Mark Appleyard also has incredible success all over the planet. But, in 2010 he decided to leave the Flip team to join Element skateboards.

Also skater Rodrigo TX decides to leave Flip to start his new adventure in DGK the brand of Stevie Williams.

Arto Saari after a short stint in Alien Workshop in 2011 returns to the Flip team and all members welcome him back with open arms and Arto declares that Flip is his family and home.

In 2012 the Flip commercial titled “Legalized” featuring the two famous faces of comedians Cheech and Chong was released.

After producing a few unlicensed releases finally the brand can produce the legendary image that still makes these Flip boards a best seller worldwide.

In the new decade the team is really strong and for years it dominates unchallenged. Flip in 2012 comes out with the video “Modern Flip” where a completely revamped team shows the world what it is capable of.

Riders like Luie Lopez, David Gozales, Curren Caples, Matt Berger, Geoff Rowley and others are virtually unstoppable. David Gozales is named skater of the year.

Flip continues to make waves and grow exponentially without looking anyone in the face.

GEOFF ROWLEY LEAVES THE FLIP BRAND

But in 2015 a news shocked all fans of the brand, Geoff Rowley leaves the brand for good, Geoff Rowley has always been since the beginning in the team and was actively present in contributing to the development of the brand. and also was one of the owners since 2010.

Rowley was one of the most influential skaters, skater of the year, His tricks and parts are famous everywhere on the planet and for the company it was a big loss. Geoff was THE first skater to skate the hubba of the famous Staple Center and for that they dedicated a bronze statue to him for doing the famous 50/50.

FLIP SKATEBOARDS ARTO SAARI, TOM PENNY, THE TEAM AND THE BRAND TODAY

It is now 2021, and Flip continues to be highly renowned and appreciated even by new generations of skateboarders. Arto Saari and Tom Penny continue to skate and collaborate with the brand in full force.

Today’s team consists of legends such as David Gonzales, Lucas Rabelo, Matt Berger, Luan Oliveira, Alex Majerus, Danny Pham, Tom Penny, Arto Saari, Glifberg, Lance Mountain, and Bob Bornquist.

Today the brand is manufactured and distributed by HLC a leading European skateboard manufacturer, and Flip produces the highest quality boards, accessories, and apparel such as sweatshirts and t-shirts. If you have never skated a Flip it is time to do so and if you want to stay informed about the team and the brand.

In our online skateshop you can find your perfect skateboard deck, if you need advice on your set up don’t hesitate to contact us or call us at our customer service.

We at Pleasures Milano are the skateboarding specialists, we are the longest running hard core skateshop in the city of Milan trust us for everything you need.

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