Dickies

DICKIES CLOTHING SKATEBOARDING BRAND ONLINE STORE

Dickies clothing is a legend in its own right. The brand has roots as deep as a centuries-old oak tree. In 1918, the brand’s founders entered the business by producing clothing and accessories for machinery. But just four years later, Dickies was born.

The brand was founded in the last century, specifically in 1922 in Texas. The legendary brand was created by C.N. Williamson and E.E. Colonel Dickie.

These two pioneers began supplying workwear in the early 1920s. Texas farmers appreciated it greatly. They needed durable and comfortable clothing to endure the hard days of work.

THE LEGENDARY BRAND BORN IN THE 1900s

The products made in the early days were always of the highest quality and durability. Dickies has committed to staying innovative. It remains in constant contact with its customers.

It strives to meet every customer need. It makes its clothing comfortable and stylish.

From the very beginning, the brand has created complete collections that have always guaranteed the highest quality. From work pants to shirts to denim, Dickies was among the most comprehensive brands. This allowed the brand to expand rapidly across America.

The brand became a leader in the United States. During World War II, the government requisitioned the brand’s factory to produce clothing for soldiers heading to the front lines. The brand began producing millions of uniforms not only for the United States but also for all the allies.

THE RENAISSANCE AFTER WORLD WAR II

Williamson and Colonel gained experience during the war. This allowed them to establish contacts with major clothing manufacturers. After the war ended, in the 1950s, the two entrepreneurs began exporting to Europe and other parts of the world.

Dickies began dressing people in America and Europe. Within a few years, it became the world’s largest manufacturer of workwear. Workwear and women’s workwear are what Dickies does best. Within a few years, the brand was sold all over the globe.

After the post-war years, the brand entered the 1960s, promoting its clothing to an audience that knew what it wanted.

That was the brand’s motto at the time. Anyone wearing Dickies was sure to be stylish and self-assured. The brand gradually began to enter everyday fashion—from workwear fits to classic everyday fits.

DICKIES PANTS: KING OF STYLE

Toward the end of the 1970s and throughout the legendary 1980s, the brand established itself as a true clothing brand for everyone.

Dickies pants and the entire line conquered the global market.

From workwear to streetwear, it was a breeze for the brand to create collections that became part of everyday life.

From classic four-pocket pants like the Dickies 874 or the Dickies 873, style is always guaranteed with a fit that never goes out of style.

Today, the brand continues to produce classic denim jeans and the legendary double-knee pants, maintaining a tradition of unique and original style.

The brand offers a line of pants. In addition, the collection also includes Dickies jackets, T-shirts, sweatshirts, shirts, and various accessories.

DICKIES SKATEBOARDING

Dickies has always been worn by skaters around the world. Since the 1980s and especially the 1990s, the brand has consistently catered to skaters.

Dickies pants offered a loose, comfortable fit ideal for skateboarding. Today, the brand offers a special line dedicated specifically to skateboarding.

This line includes classic models like the 874 and others, but with stretch that makes them even more high-performance for skateboarding.

Today, given the very high level achieved in recent decades, skaters increasingly need an outfit created specifically for them. Dickies skateboarding models are all designed for skateboarding without compromise.

DICKIES 874 PANTS: A CENTURY-OLD TRADITION

Dickies pants are still a must-have today, not just among skaters. The Dickies logo is recognized worldwide. Dickies clothing is a bestseller.

Today, their collection is more extensive than ever.

It includes high-quality jackets, sweatshirts, shirts, and accessories. Every piece is meticulously crafted.

Dickies in Milan? At Pleasures Milano, we have a very close relationship with the brand. We put up the first sticker on our front door back in 1999. This means the brand has always been a best-seller in our store.

Twenty-two years later, we’re bringing back the king of streetwear, which is now stronger than ever in a constantly evolving market. Dickies is always a step ahead of all competing brands. Come into our store and choose the right product for you from our selection.

DICKIES ONLINE STORE PLEASURES MILAN

In the summer collection, you can also find Dickies shorts to keep you cool all summer long. The shorts offer an extremely comfortable and soft fit. Pair your shorts with one of our t-shirts available on our website.

Follow us on social media! In our skate shop, you’ll find only the best items, expertly selected for you, such as hoodies and work pants. Shop safely on our website and subscribe to our newsletter to receive exclusive discounts.