{"title":"Pleasures Skateboards","description":"\u003ch2\u003eThe Origins of Pleasures Skateboards\u003c\/h2\u003e\n\u003cp\u003ePleasures Skateboards started in Milan in 2018 inside Pleasures Milano, one of the city’s longest-running skate shops. The idea was simple from day one: make boards that actually feel right to skate, not another fake skate brand built around trends, marketing, or recycled graphics.\u003c\/p\u003e\n\u003cp\u003eThe goal was always to build solid decks with clean shapes, proper concave, responsive pop, and graphics connected to the people around us and the scene we came from. Everything started from skateboarding first.\u003c\/p\u003e\n\u003cp\u003eAt the time, Milan’s skate scene was changing fast. A new generation of skaters was growing around Central Milan, with new spots, new energy, and people skating every day. Pleasures Skateboards came directly out of that environment.\u003c\/p\u003e\n\u003cp\u003eThe first graphics were made by legendary Roman skater Niko Stumpo. His artwork immediately gave the brand a strong visual identity rooted in real skate culture instead of temporary trends or commercial-looking graphics, and that was important to us from the beginning.\u003c\/p\u003e\n\u003cp\u003eWe never wanted the brand to look over-designed or artificial. We wanted it to feel raw, independent, and connected to the streets where the boards were actually being skated.\u003c\/p\u003e\n\u003cp\u003eNiko is still part of the Pleasures family today and continues to collaborate on graphics and creative direction for the brand.\u003c\/p\u003e\n\u003cp\u003eFrom the beginning, every board was developed with a strong focus on skateability. Shape, wheelbase, concave, pop, and overall board feel always came before the commercial side of the project because, at the end of the day, if a board doesn’t feel right under your feet, none of the rest matters.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/rider_in_kickflip_con_tavola_pleasures_skateboard_milano_1606bcd6-8437-47c5-abb7-6b88945fbf43.webp?v=1777148205\" alt=\"Skater doing a kickflip with Pleasures Skateboards Milano deck\"\u003e\u003c\/p\u003e\n\u003ch2\u003eMilano Skateboarding Co. Finest\u003c\/h2\u003e\n\u003cp\u003ePleasures Skateboards was born during an important moment for Milan skateboarding.\u003c\/p\u003e\n\u003cp\u003eAround 2018, the area around Milano Centrale started building a completely new energy. Younger skaters were out in the streets every day, filming clips, finding new spots, and pushing the scene forward, while the shop naturally became a meeting point for that generation.\u003c\/p\u003e\n\u003cp\u003eFrom the beginning, the project supported skaters like Vince Palmer, Nilsino, and many others connected to the Milan scene. A real community formed around the shop through daily sessions, videos, spots, and a new energy that helped redefine skateboarding in Milan Centrale.\u003c\/p\u003e\n\u003cp\u003ePleasures Skateboards never tried to position itself as some distant company. It was always directly connected to the scene happening outside the shop every single day — sessions, late nights, clips, broken boards, new kids showing up every week, and skaters constantly pushing each other to progress.\u003c\/p\u003e\n\u003cp\u003eThe first official release was called The Mask Series and featured eight decks illustrated entirely by Niko Stumpo. The series immediately started moving through the scene because the boards felt different from most of the generic skate graphics around at the time. The series combined strong visual identity with decks that were actually designed to skate properly, and that combination mattered.\u003c\/p\u003e\n\u003cp\u003eThe decks sold out quickly inside Pleasures Skate Shop and started circulating outside Milan as well. Requests began arriving from other Italian cities and eventually from parts of Europe too.\u003c\/p\u003e\n\u003cp\u003eAfter the success of the first series, new graphics and new deck releases followed. Every drop kept the same direction: independent graphics, skate-focused construction, and production runs without trying to become over-commercial. That approach helped Pleasures Skateboards build a strong underground identity inside the Italian skate scene.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/127419_9cc199dc47e74e2be97c373524cd9ac6.webp?v=1763569597\" alt=\"Pleasures Skateboards Milano Pirelli Crash skateboard deck 8.5\u0026quot;\"\u003e\u003c\/p\u003e\n\u003ch2\u003eBuilt for Real Skateboarding\u003c\/h2\u003e\n\u003cp\u003ePleasures Skateboards has always been made with actual skateboarding in mind.\u003c\/p\u003e\n\u003cp\u003eThe goal was never to create collectible boards made only for walls or Instagram photos. Every deck had to work in real sessions first — street spots, rough ground, skateparks, and daily skating. That was always the standard.\u003c\/p\u003e\n\u003cp\u003eEvery production focused heavily on board feel, with balanced concaves, responsive pop, solid wood construction, and shapes designed to feel natural immediately under your feet. That feeling mattered because a skateboard should feel reliable from the first push to the last trick of the session.\u003c\/p\u003e\n\u003cp\u003eA lot of bigger companies slowly started losing that connection over the years. Too many brands became overly focused on marketing, hype, or image instead of the actual feeling of skating the product, while Pleasures always tried to stay closer to the opposite direction.\u003c\/p\u003e\n\u003cp\u003eOver the years, the feedback from skaters across Italy has stayed consistently strong because the project always remained connected to real skateboarding instead of trying to imitate what bigger companies were doing.\u003c\/p\u003e\n\u003cp\u003eOne of the most recognizable decks from the early years was the Reaper graphic illustrated by Black Kat, one of Milan’s best-known tattoo artists. That deck sold out almost immediately and became one of the defining graphics from the early Pleasures era.\u003c\/p\u003e\n\u003cp\u003eAlongside the decks, the brand also started developing wheels, hardware, and skate accessories designed with the same mindset: simple, functional, and built for skating, with no gimmicks — just skate products made by people who actually skate every day.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/pleasures_skateboard_staarsky.jpg?v=1778756729\" alt=\"Emanuele Staarski skating with Pleasures Skateboards Milano deck\"\u003e\u003c\/p\u003e\n\u003ch2\u003ePanorama Skate Video Milano – Spezzatura and the Milan Skate Scene\u003c\/h2\u003e\n\u003cp\u003eOne of the strongest connections in the history of Pleasures Skateboards has been Panorama Skate Video Milano, the skate video project created by Spezzatura \/ Journey Filmer.\u003c\/p\u003e\n\u003cp\u003eFrom the very first Panorama videos, Pleasures riders and boards have always been part of the project, not as some planned marketing collaboration, but because everyone was already skating together in the same streets, filming in the same spots, and contributing naturally to the same scene.\u003c\/p\u003e\n\u003cp\u003eThat’s what made the connection feel real from the beginning.\u003c\/p\u003e\n\u003cp\u003eOver the years, Panorama became one of the most important skate video projects to come out of Italy and eventually gained strong international attention far beyond the local scene. The videos captured Milan skateboarding in a raw and honest way, without fake energy or commercial skateboarding, and that authenticity connected with people everywhere.\u003c\/p\u003e\n\u003cp\u003eEvery Panorama release pushed the scene further and helped show a different side of Milan skateboarding to a much bigger audience worldwide.\u003c\/p\u003e\n\u003cp\u003eEven now, with the recent release of Panorama 4, Pleasures Skateboards continues to be part of the project through its riders and wider community. The new video is already circulating through the international skate scene and gaining attention worldwide.\u003c\/p\u003e\n\u003cp\u003eFor Pleasures, Panorama has always represented something bigger than just another skate video. It represents documentation of a real scene, real people, and a generation of skaters who helped shape modern Milan skateboarding, and that connection is still part of the DNA of the brand today.\u003c\/p\u003e\n\u003cdiv style=\"position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; margin: 40px 0;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/IJJybJMlrO8?si=0h2yUFnqj_Bti-3y\" title=\"Panorama 4 skate video Milano Pleasures Skateboards\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch2\u003eThe New Vision of Pleasures Skateboards\u003c\/h2\u003e\n\u003cp\u003eRight now Pleasures Skateboards is entering a new phase. Years of sessions, videos, graphics, and independent releases already built the foundation. Now the goal is to push the project further while keeping the same identity that made it work in the first place.\u003c\/p\u003e\n\u003cp\u003eThe new generation of riders is already becoming part of the brand, with skaters like Emanuele Staarki, Andrea Carugo, and younger riders connected to the Milan scene representing the future direction of Pleasures Skateboards.\u003c\/p\u003e\n\u003cp\u003eThe goal is not building a fake image-driven team, but continuing to support skaters who are actually outside filming, skating, traveling, and contributing naturally to the scene because that part of the project will never change.\u003c\/p\u003e\n\u003cp\u003eFuture projects will include new deck series, apparel, collaborations, accessories, and video projects while keeping the same independent approach the brand started with.\u003c\/p\u003e\n\u003cp\u003eBoard quality will remain at the center of everything. Shapes need to feel right, concaves need to work properly, graphics need personality without looking forced, and products need to make sense inside real skateboarding because that balance is important.\u003c\/p\u003e\n\u003cp\u003eAt the same time, the visual side of the project will continue evolving through collaborations with artists, illustrators, tattooers, filmmakers, and people connected to skateboarding and contemporary urban culture without ever losing its authentic connection to the streets and the real skate scene.\u003c\/p\u003e\n\u003cp\u003ePleasures Skateboards doesn’t want to become another generic skate company trying to imitate American brands from the outside. The goal is building a European skate brand with its own identity, its own scene, and its own history connected directly to Milan skateboarding — a project built from the streets up, not the other way around.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/DSC_1956.jpg?v=1777302466\" alt=\"Pleasures Skateboards Milano skater during night street session\"\u003e\u003c\/p\u003e\n\u003ch2\u003eMilan Skateboarding Culture Since 1999\u003c\/h2\u003e\n\u003cp\u003eFor more than twenty-five years, Pleasures Milano has remained deeply connected to skateboarding culture in Milan.\u003c\/p\u003e\n\u003cp\u003eWhat started as an independent skate shop slowly became part of the city’s skate history through videos, riders, events, brands, and years of daily sessions around the local scene.\u003c\/p\u003e\n\u003cp\u003eThe shop has always supported independent skateboarding, local creativity, and projects connected to the real culture surrounding skating, and that same philosophy still drives Pleasures today.\u003c\/p\u003e\n\u003cp\u003eFrom the physical skate shop in Milan to the growth of the international online project, the goal has always stayed the same: support skateboarding properly, help new generations grow naturally inside the scene, and continue building something authentic without losing the identity that made Pleasures what it is today.\u003c\/p\u003e\n\u003cp\u003ePleasures Milano remains connected to the same idea it started with: supporting real skateboarding without chasing trends or artificial hype.\u003c\/p\u003e","products":[{"product_id":"pleasures-skateboards-tavola-classic","title":"Pleasures Skateboards Classic Logo Holographic Foil Deck 7.87\"","description":"\u003cp\u003eThe Pleasures Skateboards Classic Logo Holographic Foil 7.87\" is a skateboard deck designed for street skating, skateparks and bowls. Its medium concave provides agility, while the solid, high-performance construction delivers plenty of pop. Try your new Pleasures Skateboards deck now.\u003c\/p\u003e","brand":"Pleasures","offers":[{"title":"Default Title","offer_id":55959514251588,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/16155_dc99728c3fb1cd0f70003fed4dec9c72.jpg?v=1763568528"},{"product_id":"pleasures-skateboards-logo-classic-deck-silver-foil-8-0","title":"Pleasures Skateboards Logo Classic Deck Silver Foil 8.0\"","description":"\u003cp\u003eThe Pleasures Skateboards Logo Classic Deck Silver Foil 8.0\" is a skateboard deck, perfect for street skating, skateparks, or bowls. Its medium concave provides agility, while the solid, high-performance construction delivers plenty of pop. Try your new Pleasures skateboard deck now.\u003c\/p\u003e","brand":"Pleasures","offers":[{"title":"Default Title","offer_id":55959521067332,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/16159_f9b794590cd660abfe11d3caffb76e75.jpg?v=1763568545"},{"product_id":"pleasures-skateboards-classic-logo-holographic-foil-8-0","title":"Pleasures Skateboards Classic Logo Holographic Foil Deck 8.0\"","description":"\u003cp\u003eThe Pleasures Skateboards Classic Logo Holographic Foil 8.0\" is a skateboard deck, perfect for street skating, skateparks or bowls. Its medium concave provides agility, while the solid, high-performance construction delivers plenty of pop. Try your new Pleasures Skateboards deck today.\u003c\/p\u003e","brand":"Pleasures","offers":[{"title":"Default Title","offer_id":55959521165636,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/16157_1aa980cc44cf4d4a732387aa9cc52f55.jpg?v=1763568545"},{"product_id":"pleasures-skateboards-rodeo-felpa-hoodie-grey","title":"Pleasures Skateboards Rodeo Felpa Hoodie Grey","description":"\u003cp\u003e. Ideale per tutte le situazioni, stilosa e ricercata. Felpa con una vestibilità esclusiva, super soffice e comoda, taglie e fit europeo. 85% cotone organico e 15% poliestere da materie riciclate.\u003c\/p\u003e\u003cp\u003eProdotto disponibile da Pleasures Milano, skate e snowboard shop attivo dal 1999, con selezione curata e stile quotidiano.\u003c\/p\u003e","brand":"Pleasures","offers":[{"title":"XXL","offer_id":55959547085124,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":55959547117892,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":55959547150660,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55959547183428,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":55959547216196,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/36249_df7670c844223cca1b4b0c1ea97bb1e6.jpg?v=1763568589"},{"product_id":"pleasures-skateboards-wheels-robot-high-rebound-52mm-99a","title":"Pleasures Skateboards Robot High Rebound Wheels 52mm 99A","description":"\u003cp\u003ePleasures Skateboards Robot High Rebound 52mm 99A is a set of conical skateboard wheels made from premium-quality urethane. Super fast, flatspot resistant and designed to deliver pro-level performance.\u003c\/p\u003e\u003cp\u003ePleasures Skateboards Milano was founded in 2018, although the project dates back to 1999, when we opened the Pleasures store. The first graphics were created by legendary Roman skater Niko Stumpo, whose art helped shape the brand from the beginning. Niko remains part of the family and continues to design our decks. Over the years, our skateboard decks have sold out at Pleasures Skate Shop and received outstanding feedback throughout Italy. We created them according to our personal tastes, just as a skateboard deck should be.\u003c\/p\u003e","brand":"Pleasures","offers":[{"title":"Default Title","offer_id":55959547543876,"sku":null,"price":31.97,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/36362_97679501e046529f5f0a310d0121b840.webp?v=1763568589"},{"product_id":"pleasures-skateboards-black-death-tavola-7-75","title":"Pleasures Skateboards Black Death Deck 7.75\"","description":"\u003cp\u003ePleasures Skateboards Black Death Deck 7.75\" is a skateboard deck. Perfect deck for riding street, skatepark or bowl. Mid Concave for agility with a high-performance, solid deck with plenty of pop. Try your new Pleasures skateboards deck now.\u003c\/p\u003e\u003cp\u003eProduct available from Pleasures Milano, a skate and snowboard shop active since 1999, with a curated selection and everyday style.\u003c\/p\u003e","brand":"Pleasures","offers":[{"title":"Default Title","offer_id":55959548756292,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/37413_2e3d0e67db98233a750bdd0acc771008.jpg?v=1763568590"},{"product_id":"pleasures-skateboards-scorpio-tavola-8-0","title":"Pleasures Skateboards Scorpio Deck 8.0\"","description":"\u003cp\u003ePleasures Skateboards Scorpio Deck 8.0\" is a skateboard deck. Perfect deck for riding street, skatepark or bowl. Mid Concave for agility with a high-performance, solid deck with plenty of pop. Try your new Pleasures Skateboards deck now.\u003c\/p\u003e\u003cp\u003eProduct available from Pleasures Milano, a skate and snowboard shop active since 1999, with a curated selection and everyday style.\u003c\/p\u003e","brand":"Pleasures","offers":[{"title":"Default Title","offer_id":55959549182276,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/37433_5f7052307773e840944470ad6b664fbd.jpg?v=1763568591"},{"product_id":"pleasures-skateboards-kill-them-all-tavola-8-0","title":"Pleasures Skateboards Kill Them All 8.0\" Deck","description":"\u003cp\u003eThe Pleasures Skateboards Kill Them All 8.0\" is a skateboard deck, perfect for street skating, skateparks or bowls. Its medium concave provides agility, while the solid, high-performance construction delivers plenty of pop. Try your new Pleasures Skateboards deck now. The colour of the deck's top ply may vary.\u003c\/p\u003e","brand":"Pleasures","offers":[{"title":"Default Title","offer_id":55959549739332,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/37474_fbcd3a170cace97f37e9875643033eb9.jpg?v=1763568592"},{"product_id":"pleasures-skateboards-felpa-hoodie-bordeaux","title":"Pleasures Skateboards Felpa Hoodie Bordeaux","description":"\u003cp\u003e. Ideale per tutte le situazioni, stilosa e ricercata. Felpa con una vestibilità esclusiva, super soffice e comoda, taglie e fit europeo. 85% cotone organico e 15% poliestere da materie riciclate.\u003c\/p\u003e\u003cp\u003eProdotto disponibile da Pleasures Milano, skate e snowboard shop attivo dal 1999, con selezione curata e stile quotidiano.\u003c\/p\u003e","brand":"Pleasures","offers":[{"title":"XL","offer_id":55959549772100,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":55959549804868,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55959549837636,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":55959549870404,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/26425_7c968006ea3148b2a9c9344a1aea5bab.jpg?v=1763568593"},{"product_id":"pleasures-skateboards-black-laser-hoodie","title":"Pleasures Skateboards Black Laser Hoodie","description":"\u003cp\u003e. 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