{"title":"New Arrivals","description":"\u003ch2\u003eNew Arrivals: Latest Collections and Fresh Releases\u003c\/h2\u003e\n\u003cp\u003eDiscovering what’s new means staying up to date on the latest products, new collections, and the latest releases curated by Pleasures Milano. In this section, you’ll find a constantly updated selection of new arrivals dedicated to the worlds of snowboarding, skateboarding, streetwear, and sneakers, featuring products from the best international brands.\u003c\/p\u003e\n\u003cp\u003eEvery season brings new technologies, updated materials, fresh graphics, and exclusive collaborations. That’s why we continuously monitor the collections of the most important brands to offer you the latest products available on the market. From next-generation snowboards to new streetwear collections, including shoes, accessories, and skate hardware, this page is the go-to resource for anyone who wants to stay up to date.\u003c\/p\u003e\n\u003cp\u003eWe update this selection throughout the year to ensure a comprehensive overview of new collections and recently arrived products. If you want to discover the latest releases from your favorite brands, check this page regularly and stay up to date on the most exciting news of the moment.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/nuoviarrivirettangoloinglese.jpg?v=1780959205\" alt=\"Pleasures Milano new arrivals snowboard skate streetwear sneakers\"\u003e\u003c\/p\u003e\n\u003ch2\u003eSnowboard News: New Season and New Products\u003c\/h2\u003e\n\u003cp\u003eEvery year, the latest snowboard releases are among the most anticipated events for mountain enthusiasts. The new collections introduce updated boards, new bindings, more advanced boots, and technical apparel designed to handle any conditions.\u003c\/p\u003e\n\u003cp\u003eIn this section, you’ll find the latest men’s, women’s, and kids’ snowboards, along with newly arrived all-mountain, freestyle, freeride, and splitboard models. Alongside the boards, you’ll also find new snowboard bindings, the latest generation of boots, helmets, goggles, gloves, and accessories selected from the industry’s top brands.\u003c\/p\u003e\n\u003cp\u003eEvery new season brings technical innovations, new constructions, and exclusive graphics. That’s why we constantly update our selection to offer the latest products and the newest snowboard releases available.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/2526-bataleonThunderstorm-Product-03.webp?v=1770934686\" alt=\"Bataleon Thunderstorm snowboard new season collection\" width=\"915\" height=\"1143\"\u003e\u003c\/p\u003e\n\u003ch2\u003eSkateboard News: New Decks, Trucks, and Accessories\u003c\/h2\u003e\n\u003cp\u003eThe world of skateboarding is constantly evolving, and new collections regularly bring updated decks, trucks, wheels, and components. The latest skateboard releases include both products from iconic brands and the newest releases from emerging brands that are helping to define the contemporary skate scene.\u003c\/p\u003e\n\u003cp\u003eHere you can find new skateboard decks, trucks, wheels, bearings, and accessories to complete or upgrade your setup. New graphics, special collaborations, and limited editions make this section particularly appealing for those looking to discover the latest products available on the market.\u003c\/p\u003e\n\u003cp\u003eFrom street skating to park, cruising, and surfskating, our new skateboard releases are curated to deliver quality, performance, and style across every discipline.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/denim_skate_pantalone_uomo.jpg?v=1779879329\" alt=\"Men's denim skate pants new collection\" width=\"917\" height=\"1146\"\u003e\u003c\/p\u003e\n\u003ch2\u003eNew Streetwear: New Collections and New Arrivals\u003c\/h2\u003e\n\u003cp\u003eNew streetwear items include the latest collections from the most influential brands in the urban and action sports scene. T-shirts, hoodies, pants, jackets, shirts, hats, and accessories are updated throughout the year to reflect new seasons and highly anticipated releases.\u003c\/p\u003e\n\u003cp\u003eIn this section, you’ll find streetwear new arrivals curated by Pleasures Milano, with a focus on brands that represent skate, snowboard, and contemporary lifestyle culture. The new collections showcase updated fits, fresh graphics, and exclusive collaborations that define the season’s trends.\u003c\/p\u003e\n\u003cp\u003eWhether you’re looking for a minimalist look or a more sophisticated piece, you’ll find all the latest streetwear here.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/octopus_streetwear.webp?v=1779190544\" alt=\"Octopus streetwear men's new collection apparel\"\u003e\u003c\/p\u003e\n\u003ch2\u003eNew Shoes and Sneakers: New Releases and Models\u0026nbsp;\u003c\/h2\u003e\n\u003cp\u003eOur new shoe arrivals include sneakers, skate shoes, and newly arrived lifestyle models. Each season introduces new colorways, new technologies, and fresh takes on the most iconic models.\u003c\/p\u003e\n\u003cp\u003eIn this section, you’ll find an updated selection of new sneakers and skate shoes designed for comfort, durability, and performance. The latest releases include both reimagined classics and new silhouettes developed by the industry’s leading brands.\u003c\/p\u003e\n\u003cp\u003eWe regularly update this category to let you discover the latest arrivals and new models available, always maintaining a comprehensive selection of the season’s most exciting shoes.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/dvs_shoes_comanche_boot_clipped_rev_1.jpg?v=1778627828\" alt=\"DVS Comanche Boot new skate sneakers\"\u003e\u003c\/p\u003e","products":[{"product_id":"real-skateboard-team-classic-oval-deck-8-38","title":"Real Skateboard Team Classic Oval Deck 8.38\"","description":"\u003cp\u003eReal Skateboards decks are designed to provide the perfect balance of pop, control, and durability, making them ideal for street, park, bowl, and skatepark riding. Made from 7-ply hard rock maple, they deliver responsive pop, excellent board feel, and outstanding durability even during the most demanding sessions.\u003c\/p\u003e\n\u003cp\u003eThe classic shape with medium concave provides precise response during tricks, stability on landings, and consistent control on any terrain. For over thirty years, Real Skateboards has been one of the most respected brands in the global skateboarding scene, chosen by skaters looking for uncompromising quality, reliability, and performance.\u003c\/p\u003e","brand":"Real","offers":[{"title":"8.38","offer_id":56902283690308,"sku":"888560238428","price":79.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/16067_9ffd58347d5c452042a8dbe6271b234c.jpg?v=1763568535"},{"product_id":"chocolate-skateboards-jordan-trahan-drips-deck-8-25","title":"Chocolate Skateboards Jordan Trahan Drips Deck 8.25\"","description":"\u003cp\u003eChocolate Skateboards decks are made from 7 plies of hard rock maple, a construction that ensures strength, pop and precise response in every session. The concave offers an excellent balance between control and stability, making this deck ideal for street, skatepark and bowl.\u003c\/p\u003e\n\u003cp\u003eFounded in 1994 and part of the historic Crailtap family, Chocolate Skateboards is one of the most iconic brands in global skateboarding. It has always stood out for original graphics, build quality and a team made up of some of the most influential riders on the international scene.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e7-ply hard rock maple construction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eExcellent pop and control\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIdeal for street, skatepark and bowl\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHigh strength and durability\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eOriginal Chocolate Skateboards graphic\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chocolate","offers":[{"title":"Default Title","offer_id":55959520543044,"sku":"889846321759","price":89.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/Chocolate_20Skateboard_20Deck_20McFetridge_20Drips_20Jordan_20Trahan_201_f70017b7-bc02-461e-811a-886002ceca4d_clipped_rev_1.jpg?v=1783074467"},{"product_id":"girl-skateboard-malto-suzuki-method-deck-8-5","title":"Girl Skateboard Malto Suzuki Method Deck 8.5”","description":"\u003cp\u003eThe Girl Skateboard Malto Suzuki Method Deck 8.5” is designed to deliver stability, control and a precise feel for both street skating and skatepark sessions.\u003c\/p\u003e\n\u003cp\u003eIts 8.5” width provides a wider platform, making it ideal for bowls, transitions, ramps and technical lines. Constructed from 7 plies of hard rock maple, it delivers responsive pop, durability and reliable performance session after session.\u003cbr\u003e\u003c\/p\u003e","brand":"Girl","offers":[{"title":"8.5","offer_id":56905519366468,"sku":"889846314812","price":89.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/Girl_20Skateboard_20Deck_20The_20Suzuki_20Method_20Sean_20Malto_94521633-b475-4868-855d-c55bcbbbc0d7_clipped_rev_1.jpg?v=1782917894"},{"product_id":"skateboard-cafe-layth-sami-deck-8-25","title":"Skateboard Cafe Layth Sami deck 8.25\"","description":"\u003cp\u003eSkateboard Café decks come from the Bristol skate scene and combine refined graphics, build quality and performance designed for modern skateboarding. Made from 7-ply Canadian maple, they offer responsive pop, excellent durability and a precise feel, making them ideal for street, park and everyday use.\u003c\/p\u003e\n\u003cp\u003eThe traditional popsicle shape and medium concave ensure control, stability and a natural response in every trick. A versatile deck, designed for skaters of all levels looking for reliability, durability and an authentic style inspired by British skate culture.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e7-ply Canadian maple construction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTraditional popsicle shape\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMedium concave for control and precision\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eResponsive pop and excellent durability\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIdeal for street, park and technical skateboarding\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe color of the top of the deck may vary from the images.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"cafe skateboard","offers":[{"title":"8.25","offer_id":56898310603076,"sku":null,"price":69.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/CAFESKATEBOARDDECK_clipped_rev_1.jpg?v=1782750029"},{"product_id":"union-wheeled-snowboard-bag-165-cm","title":"Union Wheeled Snowboard Bag 165 cm","description":"\u003cp\u003eUnion Wheeled Snowboard Bag 165 cm is a premium travel bag designed to safely carry snowboards, boots and all the necessary equipment during trips and snowboard trips. With a capacity of 110 litres and a length of 165 cm, it offers enough space for one or more boards and protects the equipment thanks to full padding on all sides.\u003c\/p\u003e\n\u003cp\u003eThe sturdy oversized wheels make it easy to transport the bag even through airports and stations, while the internal divider with straps keeps the board stable during travel. The bag also includes a removable boot bag, external accessory pockets and an internal mesh pocket to organise the equipment effectively.\u003c\/p\u003e\n\u003cp\u003eThe YKK #10 zips, reinforced handles and foldable structure make the Union Wheeled Snowboard Bag a reliable and durable solution for those who often travel to the mountains, offering maximum practicality and protection.\u003c\/p\u003e\n\u003cp\u003eMain features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLength: 165 cm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCapacity: 110 litres\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDimensions: 165 × 33 × 20 cm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eOversized wheels for easy transport\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e3D Full-Cradle padding on all sides\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInternal divider with board-securing straps\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRemovable boot bag\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTwo external accessory pockets\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInternal mesh pocket\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHeavy-duty YKK #10 zips\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReinforced handles\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFoldable design to take up less space when not in use\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Union","offers":[{"title":"Orange \/ 165","offer_id":56919646011716,"sku":"18050400-ORG-000","price":249.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/110133_60de160d3e010befe739d25d4872e9d7.webp?v=1763569181"},{"product_id":"union-expedition-pack-24l","title":"Union Expedition Pack 24L","description":"\u003cp\u003eUnion Expedition Pack 24L is a technical backpack designed for splitboarding, freeriding and mountain excursions. With a capacity of 24 liters, it offers the ideal space for carrying essential equipment during backcountry outings, maintaining a perfect balance between lightness, comfort and functionality.\u003c\/p\u003e\n\u003cp\u003eMade from 100% recycled polyester, it features snowboard and splitboard carry systems, rear access to the main compartment and dedicated pockets for goggles, safety equipment and a hydration system. The ergonomic shoulder straps, waist belt and compression straps ensure stability and comfort even during the most demanding excursions.\u003c\/p\u003e\n\u003cp\u003eThe Expedition Pack is designed for those looking for a reliable, durable and well-organized backpack, perfect for tackling every adventure in the snow.\u003c\/p\u003e\n\u003cp\u003eMain features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCapacity: 24 liters\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDimensions: 52 × 28 × 22 cm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e100% recycled polyester fabric\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eVertical and horizontal snowboard carry\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA-Frame splitboard carry system\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRear access to the main compartment\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePadded goggle pocket\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDedicated pocket for avalanche safety kit\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHydration bladder compatible\u003c\/li\u003e\n\u003cli\u003eInternal accessory pockets\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWaist belt with storage pocket\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompression straps and multifunction daisy chain\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Union","offers":[{"title":"Black","offer_id":56919617175876,"sku":"810107801307","price":159.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/Backpack24L-1_1024x_clipped_rev_1.jpg?v=1783200719"},{"product_id":"slappy-trucks-st1-tool-skateboard","title":"Slappy trucks ST1 tool Skateboard","description":"\u003cp\u003eLa Slappy Trucks ST1 Tool è una chiave multifunzione da skateboard progettata per avere tutto il necessario durante il montaggio e la manutenzione della tavola. Compatta, resistente e pratica da portare nello zaino o in tasca, permette di stringere o allentare truck, ruote e bulloneria con un unico attrezzo.\u003c\/p\u003e\n\u003cp\u003eRealizzata in acciaio e plastica, integra anche un filettatore per i bulloni dei truck, utile per ripristinare la filettatura danneggiata e facilitare il montaggio dell’hardware. 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